We believe that entrepreneurial intelligence can be accelerated. The ability to create and scale breakout businesses is not captive to startup founders. Each one of us can spot opportunities, harness speed, and fail wisely to achieve success. Ingenuity works at the intersection of talent and technology to increase human productivity. We empower business leaders with the insights and tools to stay one step ahead.
Our work originates from one of the largest datasets assembled on high scale entrepreneurs. Our founder and CEO Amy Wilkinson interviewed 200 of today’s top entrepreneurs to distill what it takes to succeed in our rapidly changing economy. She conducted this work at Harvard University and today teaches at Stanford Graduate School of Business. Amy’s book, The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs, quickly became a global bestseller. We formed Ingenuity to address demand from global executives who aim to galvanize the entrepreneurial edge across existing enterprises.
Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses.
Now, handing you the keys to turn your ideas into enterprises that endure, in The Creator's Code Amy Wilkinson, a strategic advisor to start-ups and large corporations unlocks the six essential skills that turn intriguing concepts into successful companies.
For this international bestseller, Wilkinson conducted rigorous interviews with 200 of today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, Under Armour, Tesla Motors, Dropbox, Spanx, eBay, PayPal, JetBlue, and Revolution Foods. Setting her work apart, she then drilled down through the latest academic research and analyzed data from across diverse fields, applying scientific methodology to crack the code on what it takes to go from start-up to scale in our rapidly changing economy.
Evaluating companies as diverse as SpaceX, Airbnb, and Chobani, Wilkinson found that their creators all share—and have honed—fundamental skills that can be learned, practiced, and passed on. Entrepreneurial success is born of daring, discipline, and the six skills Wilkinson identifies, proven effective in a variety of endeavors and industries.
Like Good to Great but focused on individuals rather than companies, The Creator's Code shows how everyone can identify great opportunities and build them into successful ventures like those Wilkinson spotlights—businesses that are now worth hundreds of millions of dollars or more and are changing the way we live our lives.
The Creator's Code is a book for today’s golden age of entrepreneurism, offering indispensible guidance for all those who want to make their dreams of innovation a reality.
Haier as Case 101
China based Haier provides an example of a $30 billion, 72,000 person global enterprise that Haier CEO Zhang desires to make a company in which “every employee is an entrepreneur.” As Haier builds the “future of the smart home,” our Ingenuity team helps build their entrepreneurial talent.